Every year, six to eight million dogs and cats enter shelters and rescue groups, but only about half get adopted.

Shelter Pets Make Perfect Best Friends

The Shelter Pet Project, in order to increase pet adoption and show how shelter pets make the ideal best friends, launched a new creative campaign – Social Paws, which transforms real shelter pets into social media mavens with the intent to find homes for their best friends – other loveable and adoptable shelter pets!

Social Paws

Pets inspire viewers to adopt their friends in shelters by creating memes, videos, GIFs and social media posts to share their message. Yes, the pets create the social media posts themselves! Dogs and cats play with toys in a custom-built studio. Every toy they interact with builds social graphics by writing the headlines, setting the backgrounds and selecting emojis and hashtags in a playful fashion. These social media posts encourage others to adopt their very own furry BFF.

Watch this short video created just for National Best Friend Day to see how it works!

“The goal of The Shelter Pet Project has always been to excite and inspire people to go out to adopt one of the millions of shelter pets who need our help to find homes. Who better to tell that story than the pets themselves?” said President and CEO of the Ad Council, Lisa Sherman.

For full details, read The Shelter Project’s press release for Social Paws here.

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